Screen LibraryLeveraging computer-mediated marketing environments /
"This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online co...
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| Group Author: | ; |
|---|---|
| Published: |
IGI Global, Business Science Reference,
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2019] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series,
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| Subjects: | |
| Summary: |
"This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management"-- |
| Carrier Form: | xviii, 473 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781522573449 1522573445 |
| Index Number: | HF5415 |
| CLC: |
F713.50 F713.365 |
| Call Number: | F713.365/L659 |