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Marketing organization development consulting : a how-to guide for OD consultants /

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Bibliographic Details
Group Author: Rothwell, William J., 1951- (Editor); Park, Jong Gyu (Editor); Yi, Chae-yŏng, 1964- (Editor)
Published: CRC Press, Taylor & Francis Group,
Publisher Address: Boca Raton, FL :
Publication Dates: [2017]
Literature type: Book
Language: English
Subjects:
Consulting firms > Marketing.
Organizational change.
Carrier Form: xxvii, 202 pages : illustrations ; 28 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9781138721104
1315311704
9781138033313
1138033316
9781315311739
Index Number: HD69
CLC: C932
Call Number: C932/M345
Contents: Unique challenges in marketing change management, performance consulting and organization development / by William J. Rothwell -- Marketing landscape, tools, and definitions / by Michelle Welliver -- Evaluating personal strengths and weaknesses / by Jong Gyu Park -- Evaluating unmet needs and opportunities / y Marie Saul -- Proposal process / by Aileen Zaballero -- Pricing OD consulting services / by William J. Rothwell -- Channels for organization development marketing / by Zakiya Alsadah -- Communication planning and branding / by Azadeh Omrani-Kermani -- Personal sales / by Jamie Campbell -- Executive-level communications / by Jae Young Lee -- How measurement and appraisal can be the means to the end of marketing organization development / by Patricia Macko -- The future of marketing organization development consulting / by William J. Rothwell.

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