Services marketing

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Bibliographic Details
Main Authors: Kurtz David L
Group Author: Clow Kenneth E
Published: J. Wiley & Sons,
Publisher Address: New York, NY
Publication Dates: c1998.
Literature type: Book
Language: English
Subjects:
Carrier Form: xxii, 570 p.: ill. ; 25 cm.
ISBN: 0471180343 (cloth : alk. paper)
Index Number: F063
CLC: F063.1
Call Number: F063.1/K96/
Contents: Includes bibliographical references and index.