Screen LibraryPerspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research
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| Group Author: | ; ; |
|---|---|
| Published: |
Emerald,
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| Publisher Address: | Bingley, UK |
| Publication Dates: | c2009. |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in culture, tourism and hospitality research, ; v. 3 |
| Subjects: | |
| Carrier Form: | xv, 308 p.: ill. ; 24 cm. |
| ISBN: |
9781849506038 (hbk.) 1849506035 (hbk.) 9781849506045 (ebook) 1849506043 (ebook) |
| Index Number: | F59 |
| CLC: | F59-05 |
| Call Number: | F59-05/P467 |
| Contents: |
Includes bibliographical references. Cultural psyche and cross-cultural research methods / Patricia Berwick -- Brand image, equity, and sports sponsorship / David N. Bibby -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo and Dogan Gursoy -- Morphology of a hotel tradition: the guest questionnaire / Alfred Ogle -- How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels / Xuan Van Tran and Arch G. Woodside. "Volume 3 of Advances in Culture, Tourism and Hospitality Research examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior."--Publisher's description. |