服务营销
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Main Authors: | |
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Group Author: | |
Published: |
中信出版社 西蒙与舒斯特国际出版公司
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Publisher Address: | 北京 美国 |
Publication Dates: | 1998 |
Literature type: | Book |
Language: | Chinese |
Series: |
工商管理精要. 第2辑 |
Subjects: | |
Carrier Form: | 287页: 图表 ; 21cm |
ISBN: | 7-80073-175-8 |
Index Number: | F719 |
CLC: | F719 |
Call Number: | F719/2263 |
Contents: | 译自: The essence of services marketing/Adrian Payne. -- Prentice Hall Europe, 1993 |