Creative Strategy in advertising = 广告创意与策略
Saved in:
Main Authors: | ; |
---|---|
Published: |
东北财经大学出版社
|
Publisher Address: | 大连 |
Publication Dates: | 2004 |
Literature type: | Book |
Language: | English |
Edition: | Seventh edition |
Series: |
世界财经与管理教材大系; 市场营销系列·英文版 |
Carrier Form: | 312 p.: ill. ; 23 cm |
ISBN: | 9787810843331 |
Index Number: | F713 |
CLC: | F713.81 |
Call Number: | F713.81/J596/7th ed. |
Contents: | Includes bibliographical references and index. |