Creative Strategy in advertising = 广告创意与策略

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Bibliographic Details
Main Authors: Jewler, A. Jerome; Drewniary Bonnie L.
Published: 东北财经大学出版社
Publisher Address: 大连
Publication Dates: 2004
Literature type: Book
Language: English
Edition: Seventh edition
Series: 世界财经与管理教材大系; 市场营销系列·英文版
Carrier Form: 312 p.: ill. ; 23 cm
ISBN: 9787810843331
Index Number: F713
CLC: F713.81
Call Number: F713.81/J596/7th ed.
Contents: Includes bibliographical references and index.