Screen LibraryLuxury marketing : a challenge for theory and practice /
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| Corporate Authors: | |
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| Group Author: | ; |
| Published: |
Springer Gabler,
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| Publisher Address: | Wiesbaden : |
| Publication Dates: | 2013. |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://dx.doi.org/10.1007/978-3-8349-4399-6 |
| Carrier Form: | 1 online resource |
| ISBN: |
9783834943996 (electronic bk.) 3834943991 (electronic bk.) |
| Index Number: | HD9999 |
| CLC: | F713.54 |
| Contents: |
Luxury Marketing as a Challenge for Marketing Theory and Practice -- Placing Luxury Marketing on the Research Agenda Not Only for the Sake of Luxury - An Introduction / More on Luxury Anti-Laws of Marketing / Luxury and Luxury Consumption: A Global Phenomenon or Dependent on Cultural Differences? -- Culture and Luxury: An Analysis of Luxury Perceptions across Frontiers / An Intercultural Comparison of the Perception of Luxury by Young Consumers / Consumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison / Luxury and Luxury Consumption from a Theoretical Perspective -- Luxury Brands from a Psychoanalytic Perspective / Indulging the Self Positive Consequences of Luxury Consumption / How Do Exclusivity Perceptions of Independent and Interdependent Consumers Influence Their Desires for Luxury Products / Different Approaches to Understanding Luxury and Luxury Brands from the Customer's Perspective within Specific Cultural Contexts -- Luxury Buying Behaviour and the Role of Culture: An Indian Context / Perceptions, Attitudes and Luxury Brands / Luxury and Luxury Consumption in the Context of Societal Change -- Luxury Marketing in the Age of Cheap An Exploratory Survey on Consumer Behavior in Online Shopping Clubs / Luxury Brands in the Digital Age - the Trust Factor / Counterfeits Challenging the Luxury Industry, Consumers and Society -- Luxury Goods vs. Counterfeits: An Intercultural Study / Brazil: Luxury and Counterfeits / Luxury Longing and Counterfeit Complicity: A Consumer Typology based on the Perception of Luxury Value and Counterfeit Risk / What is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom / Counterfeiting of Luxury Brands: Opportunity beyond the Threat / The Management of Luxury and Luxury Brands -- Luxury SMEs Networks / Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength / Personal Selling for Luxury Brands / Luxury and Luxury Marketing in the Wine Industry -- The Hedonistic Consumption of Luxury and Iconic Wines / Wine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling / |