Screen Library广告媒介：寻求传递广告讯息的最佳通道
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| Main Authors: | |
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| Published: |
中南大学出版社
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| Publisher Address: | 长沙 |
| Publication Dates: | 2005 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 221页: ; 23cm |
| ISBN: | 7-81105-210-5 |
| Index Number: | F713 |
| CLC: | F713.8 |
| Call Number: | F713.8/0241 |
| Contents: | 本书分别以学界和业界立场，阐述广告媒介的理论要义和实践纲领，吸收有关时代传媒的最新研究成果，加强了对广告媒介当代特征的分析与评估。 |