Screen LibraryWinning the mandate : the Indian experience /
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| Main Authors: | |
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| Group Author: | |
| Published: |
SAGE Publications,
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| Publisher Address: | New Delhi : |
| Publication Dates: | 2016. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xxxiii, 215 pages ; 23 cm |
| Bibliography: | Includes bibliographical references (pages [200]-210) and index. |
| ISBN: |
9789351507444 9351507440 |
| Index Number: | JQ294 |
| CLC: | D735.124 |
| Call Number: | D735.124/C435 |
| Contents: | Introduction: Is 2014 election a game changer? -- Trends in election campaign since independence -- Coalition era starts -- The India shining campaign and its failure -- Gujarat riot and the incumbent government -- The top-driven congress campaign for political mobilization -- India against corruption, a campaign builds up -- The leadership-centric election campaign -- The election campaign and the manifest and subtle articulation of political messages -- Assessing the election campaign -- The role of social media in political mobilization -- The unique 2014 national poll in India -- Reinven |