How to persuade people who don't want to be persuaded:get what you want--every time!

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Bibliographic Details
Main Authors: Bauer Joel, 1960-
Group Author: Levy Mark. 1962-
Published: John Wiley & Sons,
Publisher Address: Hoboken, N.J.
Publication Dates: c2004.
Literature type: Book
Language: English
Subjects:
Carrier Form: xii, 242 p.: ill. ; 24 cm.
ISBN: 0471647977 (hardcover)
Index Number: B848
CLC: B848.4
H019
Call Number: H019/B344
Contents: Includes index.
Draw in the listener -- Change the moment -- The transformation mechanism -- The body metaphor -- The paper metaphor -- The quick pitch opening -- The quick pitch body -- The slogan pitch -- Convince with samples -- The power of free -- The magic of gifts -- Solid proof -- Dynamic clarity -- Be distinct -- Overcome resistance -- The look -- The platform pitch -- The mechanism emergency kit.