How to persuade people who don't want to be persuaded:get what you want--every time!
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Main Authors: | |
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Group Author: | |
Published: |
John Wiley & Sons,
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Publisher Address: | Hoboken, N.J. |
Publication Dates: | c2004. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xii, 242 p.: ill. ; 24 cm. |
ISBN: | 0471647977 (hardcover) |
Index Number: | B848 |
CLC: |
B848.4 H019 |
Call Number: | H019/B344 |
Contents: |
Includes index. Draw in the listener -- Change the moment -- The transformation mechanism -- The body metaphor -- The paper metaphor -- The quick pitch opening -- The quick pitch body -- The slogan pitch -- Convince with samples -- The power of free -- The magic of gifts -- Solid proof -- Dynamic clarity -- Be distinct -- Overcome resistance -- The look -- The platform pitch -- The mechanism emergency kit. |