Screen LibraryMicroeconomics /
Saved in:
| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
Houghton Mifflin,
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| Publisher Address: | Boston : |
| Publication Dates: | [2008] |
| Literature type: | Book |
| Language: | English |
| Edition: | Seventh edition. |
| Subjects: | |
| Carrier Form: | xxiv, 513, 2, 6, 2, 11 pages : color illustrations ; 26 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
0618761268 9780618761265 |
| Index Number: | HB172 |
| CLC: | F015 |
| Call Number: | F015/B791/7th ed. |
| Contents: |
pt. 1. Introduction to the price system -- Preface -- 1. Economics : the world around you -- Preview -- 1. Why study economics? -- 1.a. The value of a degree -- 1.b. What is economics? -- 2. The definition of economics -- 2.a. Scarcity -- 2.b. Choices -- 2.c. Rational self-interest -- 3. The economic approach -- 3.a. Positive and normative analysis -- 3.b. Common mistakes -- 3.c. Microeconomics and macroeconomics -- Summary -- Key terms -- Exercises -- ACE practice test -- Economically speaking : "choice of major, years of college influence student debt" -- Appendix to chapter 1 -- Working w pt. 2. Product market basics -- 6. Elasticity : demand and supply -- Preview -- 1. The price elasticity of demand -- 1.a. The definition of price elasticity -- 1.b. Demand curve shapes and elasticity -- 1.c. The price elasticity of demand is defined in percentage terms -- 1.d. Determinants of the price elasticity of demand -- 2. The use of price elasticity of demand -- 2.a. Total revenue and price elasticity of demand -- 3. Other demand elasticities -- 3.a. The cross-price elasticity of demand -- 3.b. The income elasticity of demand -- 4. The price elasticity of supply -- 4.a. Price elastici pt. 3. Product markets -- 9. Profit maximization -- Preview -- 1. Profit maximization -- 1.a. Calculation of total profit -- 1.b. The graphics of profit maximization -- 2. Sell environments or market structure -- 2.a. Characteristics of the market structures -- 2.b. Demand and profit maximization -- 3. Measuring economic profit -- 3.a. Calculating profit -- 3.b. The role of economic profit -- Summary -- Key terms -- Exercises -- ACE practice test -- Global business insight : "brisk business in measuring economic profit" -- Economically speaking : "business ethics guarantee value to all inter pt. 4. Resource markets -- 15. Resource markets -- Preview -- 1. Buyers and sellers of resources -- 1.a. The resource markets -- 2. How firms decide what resources to acquire -- 2.a. The firm's demand -- 2.b. Marginal factor costs -- 2.c. Hiring when there is more than one resource -- 2.d. Product market structures and resource demand -- 3. Resource supplies -- 3.a. Economic rent -- 4. A look ahead -- Summary -- Key terms -- Exercises -- ACE practice test -- Global business insight : "Wal-Mart" -- Economically speaking : "'we love Wi' fans fill U.S. Open Golf qualifier" -- 16. The labor mark pt. 5. Current issues involving the public sector and the market economy -- 19. Aging, Social Security, and health care -- Preview -- 1. Aging and Social Security -- 1.a. Social Security -- 1.b. The viability of Social Security -- 2. Health economics -- 2.a. Overview -- 2.b. The market for medical care -- 2.c. Do the laws of economics apply to health care? -- Summary -- Key terms -- Exercises -- ACE practice test -- Global business insight : "the world is aging" -- Economic insight : "myths about Social Security" -- Global business insight : "spending on pharmaceuticals in selected OECD coun pt. 6. Issues in international trade and finance -- 21. World trade equilibrium -- Preview -- 1. An overview of world trade -- 1.a. The direction of trade -- 1.b. What goods are traded? -- 2. An example of international trade -- 2.a. Comparative advantage -- 2.b. Terms of trade -- 2.c. Export supply and import demand -- 2.d. The world equilibrium price and quantity traded -- 3. Sources of comparative advantage -- 3.a. Productivity differences -- 3.b. Factor abundance -- 3.c. Other theories of comparative advantage -- Summary -- Key terms -- Exercises -- ACE practice test -- Economic insight |