Screen LibraryConsumer behavior and managerial decision making
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| Main Authors: | |
|---|---|
| Published: |
Addison-Wesley,
|
| Publisher Address: | Reading, Mass. |
| Publication Dates: | c1999. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xx, 505 p.: ill. ; 24 cm. |
| ISBN: | 0321001990 (alk. paper) |
| Index Number: | F715 |
| CLC: |
F715.1 F713.55 |
| Call Number: | F713.55/K183 |
| Contents: | Includes bibliographical references (p [461]-482) and indexes |