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Author: Dusek,Joseph

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Handbook of research on the impact of fandom in society and consumerism /

"This book offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society"--

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Bibliographic Details
Group Author: Wang, Chenglu
Published: Business Science Reference,
Publisher Address: Hershey, PA :
Publication Dates: [2020]
Literature type: Book
Language: English
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
Subjects:
Consumer behavior
Fans Persons
Subculture > Economic aspects
Brand loyalty
Summary: "This book offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society"--
Carrier Form: xxxv, 605 pages : illustrations, forms ; 29 cm.
Bibliography: Includes bibliographical references (pages 517-593) and index.
ISBN: 9781799810483 (hardcover) :
1799810488 (hardcover)
9781799810490 (ebook)
1799810496 (ebook)
Index Number: HF5415
CLC: F713.55-62
Call Number: F713.55-62/H236-11

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