Screen LibrarySports marketing /
Saved in:
| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
Routledge,
|
| Publisher Address: | London : |
| Publication Dates: |
2016. ©2013 |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xxi, 391 pages : color illustrations, forms ; 28 cm |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: |
9780132135467 (paperback) : 0132135469 (paperback) |
| Index Number: | GV716 |
| CLC: | G80-052 |
| Call Number: | G80-052/F419 |
| Contents: | Sports meets marketing -- Examining sports entertainment consumption -- Understanding the marketing environment -- Segmenting audiences for sports -- Building a relevant brand -- Defining the product offering -- Tapping into passion through experiential marketing -- Planning the brand story- communications strategy -- Creating the brand story- communications campaigns -- Telling the brand story- communications channels -- Leveraging sports brands through sponsorship-linked marketing -- Measuring sports brand performance -- Living the brand promise: delivery of sports experiences -- Preparing future sports marketers. |