市场调研精要 = Marketing research essentials
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Main Authors: | ; |
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Group Author: | ; |
Published: |
电子工业出版社
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Publisher Address: | 北京 |
Publication Dates: | 2010 |
Literature type: | Book |
Language: | Chinese |
Series: |
世界权威教材精要译丛 |
Subjects: | |
Carrier Form: | 10,396页: ; 24cm |
ISBN: | 978-7-121-10503-6 |
Index Number: | F713 |
CLC: | F713.52 |
Call Number: | F713.52/3347-2 |
Contents: | 本书介绍了市场调研的管理思想、调研设计、数据资料的获取、市场调研的实际应用等内容。 |