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Business management for the equine industry

This book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with r...

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Bibliographic Details
Main Authors: Eastwood, Sharon
Corporate Authors: Wiley InterScience Online service
Group Author: Jensen, Anne-Lise Riis; Jordon, Anna
Published:
Literature type: Electronic eBook
Language: English
Subjects:
Horse industry > Great Britain > Management
New business enterprises > Great Britain
Chevaux > Industrie > Grande-Bretagne > Gestion
Nouvelles entreprises > Grande-Bretagne
Horse industry > Management
New business enterprises
Great Britain
Electronic books
Online Access: http://onlinelibrary.wiley.com/book/10.1002/9780470751145
Summary: This book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources. Part 2 (Management) goes on to deal with resource management, and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.
Carrier Form: 1 online resource (x, 158 pages) : illustrations
Bibliography: Includes bibliographical references (pages 153-155) and index.
ISBN: 9780470751145
0470751142
Index Number: HD9434
CLC: F373.165
Contents: Cover13; -- Contents -- Preface -- Acknowledgements -- Abbreviations -- 1 Overview -- Part 1 Assessing a Business -- 2 The British equine industry -- Manufacturing and breeding -- Owners and riders -- The service sector -- 3 The livery industry -- Range of services available -- Variation of charges -- facilities offered -- 4 The external environment -- How do we get the information? -- Framework for the analysis -- Political factors -- Economic factors -- Social factors -- Technological factors -- Legal factors -- Environmental factors -- 5 The competitive environment -- framework for the an

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