Screen Library营销策划：精于思，易于行 = Marketing plans：how to prepare them, how to use them
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| Main Authors: | |
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| Group Author: | |
| Published: |
电子工业出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2011 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
21世纪经管权威教材译丛 |
| Subjects: | |
| Carrier Form: | 429页: ; 26cm |
| ISBN: | 978-7-121-13448-7 |
| Index Number: | F713 |
| CLC: | F713.50 |
| Call Number: | F713.50/5440-2 |
| Contents: | 本书内容包括：全面了解市场营销过程；制定市场营销的目标和战略；定价计划；分销与客户服务策略；营销信息、预测与营销策划组织；营销策划中的执行问题；有序的营销策划系统等。 |