穷人的商机 = The fortune at the bottom of the pyramid
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Main Authors: | |
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Group Author: | ; |
Published: |
中国人民大学出版社
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Publisher Address: | 北京 |
Publication Dates: | 2010 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 285页: ; 25cm |
ISBN: | 978-7-300-11386-9 |
Index Number: | F715 |
CLC: | F715-49 |
Call Number: | F715-49/8656 |
Contents: | 本书共分三部分,内容包括:金字塔底层的财富、CEO对本书理念的回应、案例研究与CEO的评论。 |