Screen LibraryAdapting marketing to libraries in a changing and world-wide environment = le marketing des biblioth ques l'heure du changement et de la mondialisation : papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 /
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| Corporate Authors: | ; |
|---|---|
| Group Author: | |
| Published: |
K. G. Saur,
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| Publisher Address: | München : |
| Publication Dates: |
2013. ©1999 |
| Literature type: | eBook |
| Language: |
English French |
| Series: |
IFLA publications ;
volume 89 |
| Subjects: | |
| Online Access: |
http://dx.doi.org/10.1515/9783110954104 http://www.degruyter.com/doc/cover/9783110954104.jpg |
| Carrier Form: |
1 online resource (89 pages) : illustrations. Also available in print edition. |
| Bibliography: | Num. figs. |
| ISBN: | 9783110954104 |
| Index Number: | Z716 |
| CLC: | G252-532 |
| Contents: |
Frontmatter -- CONTENTS -- Remerciements / Acknowledgements / MARKETING LIBRARY SERVICES. HOW IT ALL BEGAN / LA PERCEPTION DU MARKETING CHEZ LES BIBLIOTH CAIRES / HOW LIBRARIANS APPLY MARKETING AS SEEN FROM THE DESK OF A LIBRARY MANAGER / MARKETING AND SWEDISH LIBRARIES. ABOUT THE SITUATION TODAY AND THE IMPORTANCE OF VISIBLE LIBRARIANS / LES R TICENCES DES PROFESSIONNELS DE BIBLIOTH QUE AU MARKETING / LOBBY FOR LIBRARIES. PUTTING MARKETING PRINCIPLES TO WORK! / DE L ADAPTATION DU MARKETING DANS LES SERVICES ET SYST MES D INFORMATION EN AFRIQUE FRANCOPHONE / MARKETING OR PUBLIC RELATIONS: A STRATEGIC CHOICE FOR LITHUANIAN LIBRARIES / MARKETING OF LIBRARIES AND INFORMATION CENTERS IN CHINA: A CASE STUDY / MARKETING IS AN ATTITUDE OF MIND / |