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Consumer neuroscience /

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Bibliographic Details
Group Author: Cerf, Moran; García García, Manuel; Kotler, Philip
Published: The MIT Press,
Publisher Address: Cambridge, Massachusetts :
Publication Dates: [2017]
Literature type: Book
Language: English
Subjects:
Consumers > Psychology
Consumer behavior
Brand choice > Psychological aspects
Neurons > Physiology
Neural transmission
Carrier Form: xii, 348 pages : illustrations (some color) ; 24 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9780262036597
0262036592
Index Number: HF5415
CLC: F713.55
Call Number: F713.55/C758-9

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