Screen LibraryMarketing revealed Challenging the myths /
This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book...
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| Literature type: | Electronic Software eBook |
| Language: | English |
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| Online Access: |
http://www.palgraveconnect.com/doifinder/10.1057/9780230230873 |
| Summary: |
This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products. "I have taught jointly with Professor Burgers on a number of occasions, so I am very familiar with his direct and entertaining teaching style. His book reflects that same inimitable style: it delivers profound thought and advanced innovative marketing concepts in deceptively simple language with often hilarious examples. Read this book. You will benefit your company and your career." Professor Dr. Hellmut Schutte, INSEAD "Your book is great! Your ideas are fresh and if we pay attention we will sell more." Carl Sewell, Owner and CEO, Sewell Automotive Companies. Author of the bestseller 'Cust |
| Item Description: |
Ebook. Originally published in: 2007. |
| Carrier Form: | 208 p. : 2 ill. |
| ISBN: |
9780230537149 9780230230873 : 0230230873 : |
| CLC: | F744-61 |
| Contents: | Marketing: What it is Marketing R&D Marketing as a Philosophy of Business Do We Know Anything in Marketing? Marketing's Job Managing Your Markets New Thoughts on Market Segmentation Lost Customers Promotion What Makes a Good Advertisment? Media Selection: Where Should You Advertise? Your Advertising Agency Is Not Your Partner Ask Not What Your Brand Can Do For You Marketing Mathematics Pricing Strategies Distribution Power A New Idea in Marketing: Honesty Outside Your Company. |