Design works : a guide to creating and sustaining value through business design /

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Bibliographic Details
Main Authors: Fraser, Heather M. A., 1957
Published: University of Toronto Press,
Publisher Address: Toronto, ON :
Publication Dates: [2019]
Literature type: Book
Language: English
Edition: Revised and expanded edition.
Subjects:
Carrier Form: 311 pages : illustrations ; 26 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9781487522902
1487522908
Index Number: HD58
CLC: F272.3
Call Number: F272.3/F841/rev.&exp. ed.
Contents: Part 1: the practice of business design -- Overview of business design -- Preparing your quest -- Contextualizing your challenge -- Gear 1: empathy and deep human understanding -- Gear 2: concept visualization -- Gear 3: strategic business design and activism -- Leading innovation and transformation -- Part 2: Tool kit -- Preparing for your question -- Contextualizing your challenge -- Gear 1: empathy and deep human understanding -- Gear 2: concept visualization -- Gear 3: strategic business design and activation.