Screen LibraryThe green marketing manifesto /
Saved in:
| Main Authors: | |
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| Corporate Authors: | |
| Published: |
John Wiley & Sons Ltd.,
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| Publisher Address: | Chichester, West Sussex, England ; Hoboken, N.J. : |
| Publication Dates: | 2007. |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://onlinelibrary.wiley.com/book/10.1002/9781119206255 |
| Carrier Form: | 1 online resource (xvi, 304 pages) : illustrations |
| Bibliography: | Includes bibliographical references. |
| ISBN: |
9781119206255 1119206251 |
| Index Number: | HF5413 |
| CLC: | F713.50 |
| Contents: | Introduction: Sustainability, New Marketing and The Beautiful Coincidence -- Background. Setting the Scene -- The Green Marketing Grid. Overview -- Concluding Thoughts. Ideas Good, Image Bad. |