说服力 = Irresistible persuasion:the secret way to get to yes every time
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Main Authors: | |
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Group Author: | |
Published: |
中信出版社
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Publisher Address: | 北京 |
Publication Dates: | 2013 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 12,251页: ; 22cm |
ISBN: | 978-7-5086-4174-4 |
Index Number: | H019 |
CLC: | H019 |
Call Number: | H019/2246-1 |
Contents: | 本书从沟通学、营销学、心理学各个角度,通过数十个案例,介绍了商业合作和谈判中,说服对方所需要的思维方式和实际技能,详细介绍了从前期沟通、中期谈判到签署协议过程中,值得关注的说服力细节。 |