Screen LibraryMuseum marketing：competing in the global marketplace
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| Group Author: | ; |
|---|---|
| Published: |
Butterworth-Heinemann,
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| Publisher Address: | Amsterdam Boston |
| Publication Dates: | c2007. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xxvi, 270 p.: ill. ; 24 cm. |
| ISBN: |
9780750680653 (pbk.) 0750680652 (pbk.) |
| Index Number: | G261 |
| CLC: |
G261 G26 F114.41 G26-29 |
| Call Number: | G26/M986-1 |
| Contents: |
Includes bibliographical references and index. Major case study : Cultural memory re-presented at the Quai Branly Museum / Annette Van den Bosch ; Museum marketing : no longer a dirty word / Ruth Rentschler ; The departing train : on-line museum marketing in the age of engagement / Amelia Bartak ; E-marketing, communications and the international tourist / Wee Wen Liew -- Major case study : Vietnam Museum of ethnology / Huong Le -- Major case study : Shape shifters : the role and function of modern museums / Leonie Lockstone ; The Boag's Centre for Beer Lovers : building brand with a corporate museum / Kim Lehman and John Byrom ; Knowing |