Screen LibraryRetailing management
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| Main Authors: | |
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| Group Author: | |
| Published: |
McGraw-Hill Irwin,
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| Publisher Address: | Boston |
| Publication Dates: | c2004. |
| Literature type: | Book |
| Language: | English |
| Edition: | 5th ed. |
| Series: |
The McGraw-Hill/Irwin series in marketing |
| Subjects: | |
| Carrier Form: | xxxv, 735 p.: col. ill. ; 26 cm.1 CD-ROM (4 3/4 in.) |
| ISBN: |
0072497203 (alk. paper) 007121481X (international : alk. paper) 007249722X (CD-ROM) 0072553928 (text & CD-ROM) |
| Index Number: | F713 |
| CLC: | F713.32 |
| Call Number: | F713.32/L668/5th ed. |
| Contents: | The World of Retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing--a view into the future -- customer buying behavior -- Retailing Strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise Management -- Planning merchandise assortments -- Buying systems -- Buying merchandise assortments -- Buying systems -- Buying merchandise -- Pricing - Retail communication mix -- Store Management -- Managing the store -- Store layout, design, and vital merchandising -- Customer service. |