Screen LibraryCopywriting : successful writing for design, advertising, and marketing /
"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs,...
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| Main Authors: | |
|---|---|
| Published: |
Laurence King Publishing,
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| Publisher Address: | London : |
| Publication Dates: | 2012. |
| Literature type: | Book |
| Language: | English |
| Edition: | Second Edition |
| Subjects: | |
| Summary: |
"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications ... |
| Item Description: | Previous ed.: 2009. |
| Carrier Form: | 240 pages : color illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781780670003 (paperback) : 1780670001 (paperback) 9781780670003 |
| Index Number: | HF5825 |
| CLC: | F713.8 |
| Call Number: | F713.8/S535/2nd ed. |
| Contents: | Getting to grips with copywriting -- The art of writing great copy -- Writing for brand and marketing -- Writing for advertising and direct marketing -- Writing for retailing and products -- Writing for company magazines, newsletters, and internal communications -- Writing for catalogs -- Writing for the digital environment -- Glossary. |