Achieving a strategic sales focus : contemporary issues and future challenges /

This publication considers how sales organisations are responding to increasing competition, more demanding customers and more complex selling environment, and offers discussions of some of the possible solutions to these challenges.

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Bibliographic Details
Main Authors: Le Meunier-FitzHugh, Kenneth
Group Author: Douglas, Tony, Dr
Published: Oxford University Press,
Publisher Address: Oxford, United Kingdom :
Publication Dates: 2016.
Literature type: Book
Language: English
Edition: First edition.
Subjects:
Summary: This publication considers how sales organisations are responding to increasing competition, more demanding customers and more complex selling environment, and offers discussions of some of the possible solutions to these challenges.
Carrier Form: xvii, 193 pages : illustrations ; 24 cm
Bibliography: Includes bibliographical references (pages [169]-187) and index.
ISBN: 9780198706649 (paperback) :
0198706642 (paperback)
9780198706632 (hardback)
0198706634 (hardback)
Index Number: HF5438
CLC: F713.3
Call Number: F713.3/L553