Screen Library全球整合营销传播 = Communicating globally
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| Main Authors: | ; |
|---|---|
| Group Author: | ; |
| Published: |
机械工业出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2012 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
营销智库 ; 5 |
| Subjects: | |
| Carrier Form: | 10,260页: ; 25cm |
| ISBN: | 978-7-111-36064-3 |
| Index Number: | F713 |
| CLC: | F713.50 |
| Call Number: | F713.50/8624-5 |
| Contents: | 本书主要内容包括21世纪的市场转型、全球化市场中整合营销传播的作用、全球整合营销传播（IGMC）战略及其方案的制定和实施、IGMC的价值测度、IGMC方案所能够克服的障碍等。 |