Screen LibrarySocial media communication : concepts, practices, data, law and ethics /
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| Main Authors: | |
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| Published: |
Routledge, an imprint of the Taylor & Francis Group,
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| Publisher Address: | New York, NY : |
| Publication Dates: | 2018. |
| Literature type: | Book |
| Language: | English |
| Edition: | Second edition. |
| Subjects: | |
| Item Description: | Earlier edition: 2015. |
| Carrier Form: | xx, 375 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781138229761 1138229768 9781138229778 1138229776 |
| Index Number: | HM741 |
| CLC: | G206.3 |
| Call Number: | G206.3/L767/2nd ed. |
| Contents: |
Introduction to Social Media Concepts -- CMC, Diffusion and Social Theories -- Social Media in Journalism -- Social Media in Public Relations -- Social Media in Advertising and Marketing -- Social Media Metrics and Analytics -- New and Mobile Media Technologies, Innovation and Investment -- Big Data and Privacy -- Law and Regulation -- Social Media Ethics -- Best Practices in Social Media -- Future of Social Media and Information Literacy. |