口碑:引爆网络狂欢效应的锦囊妙计

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Bibliographic Details
Main Authors: 美 斯科特 Scott, David Meerman (著)
Group Author: 高游 (译); 郭成钢 (译); 薛松 (译)
Published: 人民邮电出版社
Publisher Address: 北京
Publication Dates: 2010
Literature type: Book
Language: Chinese
Subjects:
Carrier Form: 180页: ; 21cm
ISBN: 978-7-115-23626-5
Index Number: F713
CLC: F713.36
Call Number: F713.36/4822
Contents: 书名原文:World wide rave:creating triggers that get millions of people to spread your ideas and share your stories
本书内容涵盖博客营销、SNS营销、病毒式营销等各个方面,理论创新与实际操作相结合,让你在阅读之后可以学会借助口碑的力量来宣传和推广自己的产品及服务。