Marketing communications : objectives, strategy, tactics /

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Bibliographic Details
Main Authors: Rossiter, John R
Group Author: Percy, Larry; Bergkvist, Lars
Published: SAGE Publications,
Publisher Address: London :
Publication Dates: 2018.
Literature type: Book
Language: English
Subjects:
Carrier Form: xi, 566 pages : illustrations, forms ; 25 cm
Bibliography: Includes bibliographical references and indexes.
ISBN: 9781526438652 (paperback) :
1526438658 (paperback)
Index Number: HF5415
CLC: F713.3
Call Number: F713.3/R835