全球营销原理
Saved in:
Main Authors: | ; ; ; |
---|---|
Group Author: | ; ; ; |
Published: |
中国人民大学出版社
|
Publisher Address: | 北京 |
Publication Dates: | 2002 |
Literature type: | Book |
Language: | Chinese |
Series: |
工商管理经典译丛·跨国企业管理系列 |
Subjects: | |
Carrier Form: | 544页: ; 26cm |
ISBN: | 7-300-03823-9 |
Index Number: | F740 |
CLC: | F740.2 |
Call Number: | F740.2/4141-1 |
Note: | 书名原文:Principes of Global Marketing. |