Consumer behavior:concepts and applications
Saved in:
Main Authors: | |
---|---|
Group Author: | |
Published: |
McGraw-Hill,
|
Publisher Address: | New York |
Publication Dates: | c1993. |
Literature type: | Book |
Language: | English |
Edition: | 4th ed. |
Series: |
McGraw-Hill series in marketing |
Subjects: | |
Carrier Form: | xxiii, 788 p.: ill. (some col.) ; 27 cm. |
ISBN: | 0070387672 |
Index Number: | F713 |
CLC: | F713.55 |
Call Number: | F713.55/L886/4th ed./ |
Contents: | Includes bibliographical references (p. 733-782) and index. |