Screen LibraryConsumer behavior：concepts and applications
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| Main Authors: | |
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| Group Author: | |
| Published: |
McGraw-Hill,
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| Publisher Address: | New York |
| Publication Dates: | c1993. |
| Literature type: | Book |
| Language: | English |
| Edition: | 4th ed. |
| Series: |
McGraw-Hill series in marketing |
| Subjects: | |
| Carrier Form: | xxiii, 788 p.: ill. (some col.) ; 27 cm. |
| ISBN: | 0070387672 |
| Index Number: | F713 |
| CLC: | F713.55 |
| Call Number: | F713.55/L886/4th ed./ |
| Contents: | Includes bibliographical references (p. 733-782) and index. |