Screen LibraryRespondent centred surveys : stop, listen and then design /
Too often, surveys are designed for the analyst, rather than the respondent. This book challenges the status quo by putting respondents' needs at the heart of survey development. It encourages you to stop, listen, and then design to improve response rates and collect high quality data--back cov...
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| Main Authors: | |
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| Group Author: | |
| Published: |
SAGE Publications,
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| Publisher Address: | Los Angeles : |
| Publication Dates: | 2022. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
Too often, surveys are designed for the analyst, rather than the respondent. This book challenges the status quo by putting respondents' needs at the heart of survey development. It encourages you to stop, listen, and then design to improve response rates and collect high quality data--back cover. |
| Carrier Form: | xxi, 224 pages : illustrations, forms ; 25 cm |
| Bibliography: | Includes bibliographical references (pages [211]-217) and index. |
| ISBN: |
9781529701272 1529701279 |
| Index Number: | HN29 |
| CLC: | C915 |
| Call Number: | C915/W749 |
| Contents: | Introduction -- 1. The foundations of respondent centred design -- 2. Respondent centred design in practice -- 3. Agile project management applied to surveys -- 4. Research operations part one: research design and management -- 5. Research operations part two: conducting and analysing the research -- 6. Creating a respondent centred survey engagement strategy -- 7. Creating respondent centred household composition and socio-demographic survey questions -- 8. Creating respondent centred labour market survey questions -- Conclusion. |