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Museum branding : how to create and maintain image, loyalty, and support /

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Bibliographic Details
Main Authors: Wallace, Margot A., 1941
Published: Rowman & Littlefield,
Publisher Address: Lanham, MD :
Publication Dates: [2016]
Literature type: Book
Language: English
Edition: Second edition.
Subjects:
Museums > United States > Management
Museums > Public relations > United States
Business names > United States
Branding Marketing > United States
Museum attendance > United States
Carrier Form: x, 329 pages : illustrations ; 24 cm
Bibliography: Includes bibliographical references (pages 289-313) and index.
ISBN: 9781442263451
1442263458
9781442263444
144226344X
Index Number: AM11
CLC: G269.712
Call Number: G269.712/W192/2nd ed.

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