Corporate and organizational identities:integrating strategy, marketing, communication and organizational perspectives

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Bibliographic Details
Group Author: Moingeon Bertrand; Soenen Guillaume B
Published: Routledge,
Publisher Address: London New York
Publication Dates: 2002.
Literature type: Book
Language: English
Subjects:
Carrier Form: xvii, 201 p.: ill. ; 24 cm.
ISBN: 0415282047
0415282055 (pbk.)
Index Number: F270
CLC: F270
Call Number: F270/C822
Contents: Includes bibliographical references and index.