Screen LibraryStrategic marketing cases and applications
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| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
R.D. Irwin,
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| Publisher Address: | Homewood, Ill. |
| Publication Dates: | 1986. |
| Literature type: | Book |
| Language: | English |
| Edition: | 2nd ed. |
| Series: |
The Irwin series in marketing |
| Subjects: | |
| Carrier Form: | xxi, 803 p.: ill. ; 25 cm. |
| ISBN: | 0256033714 |
| Index Number: | F713 |
| CLC: | F713.5 |
| Call Number: | F713.5/C898/2nd.ed. |
| Contents: | Includes bibliographical references. |