Screen LibraryUpstarts：how GenY entrepreneurs are rocking the world of business and 8 ways you can profit from their success
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| Main Authors: | |
|---|---|
| Published: |
McGraw-Hill,
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| Publisher Address: | New York |
| Publication Dates: | c2010. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xiii, 258 p.: ill. ; 24 cm. |
| ISBN: |
9780071601887 0071601880 |
| Index Number: | F270 |
| CLC: | F270 |
| Call Number: | F270/F334 |
| Contents: |
Includes bibliographical references (p. 245-249) and index. Extreme collaborators : building cooperative tribes to compete -- Technology mavens : technology is the great enabler and the best differentiator -- Game changers : disrupting the status quo and altering the playing field -- Market insiders : marketing fast and furiously to their own generation -- Brand builders : a brand is a dialogue, not a monologue -- Social capitalists : capitalism and social mission make a lovely couple -- Workplace renegades : redefining the world of work -- Morph masters : knowing how to morph, scale, and grow up -- The future of upstarts -- Upstarts survey -- Expert |