Marketing in the cyber age:the why, the what, and the how

Saved in:
Bibliographic Details
Main Authors: Rohner Kurt 1954-
Published: J. Wiley,
Publisher Address: Chichester
Publication Dates: 1998.
Literature type: Book
Language: English
Subjects:
Item Description: Cyber-Marketing.
Carrier Form: xv, 223 p.: ill. ; 25 cm.
ISBN: 0471970239 (paper)
Index Number: F713
CLC: F713-39
Call Number: F713-39/R738/
Contents: Includes bibliographical references (p. [211]-220) and index.