Handbook of research on retailing techniques for optimal consumer engagement and experiences /
"This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher.
Saved in:
Group Author: | ; |
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Published: |
Business Science Reference,
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Publisher Address: | Hershey, PA : |
Publication Dates: | [2020] |
Literature type: | Book |
Language: | English |
Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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Subjects: | |
Summary: |
"This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher. |
Item Description: | "Premier Reference Source"--Cover. |
Carrier Form: | xxiv, 571 pages : illustrations, map, forms ; 29 cm. |
Bibliography: | Includes bibliographical references (pages 480-557) and index. |
ISBN: |
9781799814122 (hardcover) : 1799814122 (hardcover) 9781799814139 (eISBN) 1799814130 (eISBN) |
Index Number: | HF5429 |
CLC: | F713.32-62 |
Call Number: | F713.32-62/H236-4 |