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CLC: O - 数理科学和化学

Cover is for reference only

Handbook of research on retailing techniques for optimal consumer engagement and experiences /

"This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher.

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Bibliographic Details
Group Author: Musso, Fabio, 1960- (Editor); Druica, Elena, 1971- (Editor)
Published: Business Science Reference,
Publisher Address: Hershey, PA :
Publication Dates: [2020]
Literature type: Book
Language: English
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
Subjects:
Retail trade > Customer services.
Customer relations.
Consumer behavior.
Summary: "This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher.
Item Description: "Premier Reference Source"--Cover.
Carrier Form: xxiv, 571 pages : illustrations, map, forms ; 29 cm.
Bibliography: Includes bibliographical references (pages 480-557) and index.
ISBN: 9781799814122 (hardcover) :
1799814122 (hardcover)
9781799814139 (eISBN)
1799814130 (eISBN)
Index Number: HF5429
CLC: F713.32-62
Call Number: F713.32-62/H236-4

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