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Eating the big fish：how challenger brands can compete against brand leaders

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Bibliographic Details
Main Authors: Morgan Adam
Published: John Wiley,
Publisher Address: New York
Publication Dates: c1999.
Literature type: Book
Language: English
Subjects:
Product management
Brand name products > Management
New products
Carrier Form: xvii, 286 p.: ill. ; 24 cm.
ISBN: 0471242098 (cloth : alk. paper)
Index Number: F713
CLC: F713
Call Number: F713/M847
Contents: Includes index.

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