Eating the big fish:how challenger brands can compete against brand leaders
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Main Authors: | |
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Published: |
John Wiley,
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Publisher Address: | New York |
Publication Dates: | c1999. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xvii, 286 p.: ill. ; 24 cm. |
ISBN: | 0471242098 (cloth : alk. paper) |
Index Number: | F713 |
CLC: | F713 |
Call Number: | F713/M847 |
Contents: | Includes index. |