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Retail analytics : the secret weapon /

"Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail...

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Bibliographic Details
Main Authors: Cox, Emmett, 1957
Corporate Authors: Wiley InterScience Online service
Published: Wiley,
Publisher Address: Hoboken, N.J. :
Publication Dates: 2012.
Literature type: eBook
Language: English
Series: Wiley & SAS business series
Subjects:
Retail trade
Retail trade > Statistics
Retail trade > Case studies
BUSINESS & ECONOMICS > Industries > Retailing
Electronic books
Case studies
Statistics
Online Access: http://onlinelibrary.wiley.com/book/10.1002/9781119205340
Summary: "Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail basics and organization structures to common retail database designs. Numerous cases studies and examples are given throughout. In addition, within each chapter the importance of analytics and data is examined"--Provided by publisher.
Item Description: Includes index.
Carrier Form: 1 online resource (xii, 164 pages) : illustrations.
Bibliography: Includes bibliographical references and index.
ISBN: 9781118148358
1118148355
9781118148327
1118148320
9781118148341
1118148347
9781119205340
1119205344
Index Number: HF5429
CLC: F713.32
Contents: Cover; Series page; Title page; Copyright page; Preface; Acknowledgments; Chapter 1: Retailing Analytics: An Introduction; RETAILER GOODWILL; THE INSIDE SCOOP: RETAIL POWER BROKERS; RETAIL ORGANIZATION; COMMUNICATING TO THE RETAIL ORGANIZATION; POINT OF SALE VERSUS MARKET BASKET DATA; DATA IS GOLD; DATA AS REVENUE: THE PRICE OF RETAIL DATA; Chapter 2: Retail and Data Analytics; HARD-CORE DATA TERMS: NOW WE'RE TALKING ABOUT THE FUN STUFF; MARKET BASKET; DATA STORAGE 101; DATA WITHOUT USE IS OVERHEAD; CASE STUDIES AND PRACTICAL EXAMPLES OF DATA-RELATED RETAIL PROJECTS.

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