Screen Library冰与火：王老吉营销风暴
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| Main Authors: | |
|---|---|
| Published: |
海天出版社
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| Publisher Address: | 深圳 |
| Publication Dates: | 2009 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
中国制造系列 |
| Subjects: | |
| Carrier Form: | 183页: ; 25cm |
| ISBN: | 978-7-80747-528-6 |
| Index Number: | F426 |
| CLC: | F426.82 |
| Call Number: | F426.82/4849 |
| Contents: | 本书介绍了王老吉的发展史、树立品牌、品牌推广、营销渠道、国际之路等。 |