冰与火:王老吉营销风暴
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Main Authors: | |
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Published: |
海天出版社
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Publisher Address: | 深圳 |
Publication Dates: | 2009 |
Literature type: | Book |
Language: | Chinese |
Series: |
中国制造系列 |
Subjects: | |
Carrier Form: | 183页: ; 25cm |
ISBN: | 978-7-80747-528-6 |
Index Number: | F426 |
CLC: | F426.82 |
Call Number: | F426.82/4849 |
Contents: | 本书介绍了王老吉的发展史、树立品牌、品牌推广、营销渠道、国际之路等。 |