Screen LibraryManaging health care business strategy /
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| Main Authors: | |
|---|---|
| Published: |
Jones & Bartlett Learning,
|
| Publisher Address: | Burlington, MA : |
| Publication Dates: | [2018] |
| Literature type: | Book |
| Language: | English |
| Edition: | Second edition. |
| Subjects: | |
| Carrier Form: | xxi, 424 pages : illustrations (some color) ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781284081107 (hardback) : 1284081109 (hardback) |
| Index Number: | RA971 |
| CLC: | R197.32 |
| Call Number: | R197.32/M898/2nd ed. |
| Contents: | Basic strategy concepts -- Internal audit of strategic assets : resources and competencies -- External environmental assessment : law, economics, demographics, technology -- External environmental assessment : market and customers -- External environmental assessment : industry and competitors -- Defining the future direction of the organization -- Formulating corporate-level strategy -- Formulating SBU-level and functional area strategy -- Implementing the strategy -- Monitoring, fine tuning, and changing the strategy -- Strategic planning options : internal expansion -- Strategic planning |