Screen LibraryThe market oriented university : transforming higher education /
"The next decade will be transformative for the higher education sector. Government funding is decreasing. Through their marketing activities universities have created the 'student consumer.' The student consumer is prepared to shop around, compare prices and value, and once purchased...
Saved in:
| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
Edward Elgar Publishing,
|
| Publisher Address: | Cheltenham, UK : |
| Publication Dates: | [2016] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"The next decade will be transformative for the higher education sector. Government funding is decreasing. Through their marketing activities universities have created the 'student consumer.' The student consumer is prepared to shop around, compare prices and value, and once purchased expects a return on their investment. Disruptive innovations are challenging traditional forms of learning and in many cases are viewed as better alternatives to traditional learning in the classroom. Competition from private educational providers is increasing. Their cost base is lower, and their customer focu |
| Carrier Form: | vi, 266 pages : illustrations, forms ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781781004913 (cased) : 1781004919 (cased) 9781781004920 (eBook) 1781004927 (eBook) |
| Index Number: | LB2342 |
| CLC: | G64-05 |
| Call Number: | G64-05/D262 |
| Contents: | Towards a market oriented university -- Competition and rankings -- Delivering student satisfaction -- Disrupting higher education -- From marketing to market orientation -- Developing and maintaining a market oriented university -- Understanding the market -- Developing strategic directions -- Differentiating, positioning and branding the university. |