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Services marketing management：a strategic perspective/

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Bibliographic Details
Main Authors: Kasper Hans
Group Author: Helsdingen Piet van; Gabbott Mark
Published: John Wiley & Sons,
Publisher Address: Chichester, West Sussex, England Hoboken, NJ
Publication Dates: c2006.
Literature type: Book
Language: English
Edition: 2nd ed.
Subjects:
Service industries > Marketing > Management
Customer services > Marketing > Management
Carrier Form: xvii, 554 p.: ill. ; 26 cm.
ISBN: 0470091169 (pbk. : alk. paper)
Call Number: F719/K192/2nd.ed.
Contents: Subtitle on 1999 ed.: An international perspective.
Includes bibliographical references (p. 511-542) and index.

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