Services marketing management:a strategic perspective/
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Main Authors: | |
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Group Author: | ; |
Published: |
John Wiley & Sons,
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Publisher Address: | Chichester, West Sussex, England Hoboken, NJ |
Publication Dates: | c2006. |
Literature type: | Book |
Language: | English |
Edition: | 2nd ed. |
Subjects: | |
Carrier Form: | xvii, 554 p.: ill. ; 26 cm. |
ISBN: | 0470091169 (pbk. : alk. paper) |
Call Number: | F719/K192/2nd.ed. |
Contents: |
Subtitle on 1999 ed.: An international perspective. Includes bibliographical references (p. 511-542) and index. |