Screen LibraryInternational and global marketing：concepts and cases
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| Group Author: | ; |
|---|---|
| Published: |
Irwin/McGraw Hill,
|
| Publisher Address: | Boston, Mass. |
| Publication Dates: | c1998. |
| Literature type: | Book |
| Language: | English |
| Edition: | 2nd ed. |
| Series: |
The Irwin/McGraw-Hill series in marketing |
| Subjects: | |
| Carrier Form: | xvi, 439 p.: ill. ; 24 cm. |
| ISBN: | 0256218943 (pbk. : alk. paper) |
| Index Number: | F746 |
| CLC: | F746.12 |
| Call Number: | F746.12/I61/2nd ed./ |
| Contents: | Includes bibliographical references. |